E2E support across your entire reward lifecycle

Whether you need modular support or comprehensive, turnkey services, Group O can meet any need.   From strategy and planning to creative development to customer care and business analytics, we have you covered.


Strategy and Planning

We’ll design a solution built around your individual business goals.

Account Management

Our disciplined approach ensures failsafe launches and efficient ongoing operations.

Strategic Sourcing

Get the best rewards at the best prices.  Group O manages banking and other supplier relationships, giving you one less thing to worry about.

Single Point of Contact

Group O provides a single point of contact  meaning a single contract, too  making program administration easy and effective.

Likewise, we can offer your customers and stakeholders a single point of contact  one toll-free number to call for any issue.  Even if it’s not rewards-related, we’ll provide a warm transfer to the right representative, making for happier customers.

Data Management

Group O can integrate seamlessly with your existing technology or provide a tailored solution. We can plug and play to complement your technology  with no need for manual reconciliation. Regardless of platform, your participants will get a world-class customer experience.


We’ll receive, review and validate reward requests.  Our reachback and validation processes help to reduce fraud and ensure the right rewards get to the right participants.

Mobile and Web Development and Hosting

Reach your recipients the way they want to be reached  with mobile first and digital first technology.  We make it easy with world-class development and hosting.

Your online and mobile rewards center will provide a branded platform for connecting with your best customers.  We can help not only administer the rewards program  but also provide messaging and call-to-action for cross-sell, email and SMS opt-in and more.  Even better, we leverage customer data to provide the most relevant offers to drive the best results.

Customer Care

Group O fields all participant questions with dedicated, branded support via live agents, IVR, email, chat and more. We’ll also help keep costs down by encouraging and enabling self-service via our mobile and online tools. And leveraging click-to-chat technology helps to ensure your customers are cared for each step of the way.


From status notifications to mailings, inserts, banner ads, videos and more, we keep your customers informed and motivated each step of the way.

Creative Services

Our expert team creates brand-compliant deliverables for the world’s top organizations. You’ll enjoy big agency service without the big agency price tag.

Production / Fulfillment

Whether you need to send individual rewards or billions of pieces, we optimize processes and deliver the best prices.


Are your customers satisfied? Find out what your customers think about your offers, your representatives, our support  and more. With online, paper-based and live survey options, we have a variety of options to get the most relevant data and measure how satisfied customers are with your service  as well as ours.

If you use Net Promoter Score, Group O can help. We’ll survey customers  allowing you to see the difference in score between rewarded and non-rewarded individuals.

Email and SMS Collection

By leveraging our online, mobile and customer contact platform, Group O collects more opt-in customer email and SMS info for our clients than they get from any other source. Find out how we can do the same for you.

Inbound / Outbound Sales

Our world-class customer contact center provides the perfect platform for helping you deepen your client relationships. We model offers based on client behavior and other data points  delivering more cross-sell and up-sell than other options.

Data Analytics

Our PhD-level analysts are experts at crunching big data and providing actionable intelligence. We sift through terabytes of data and help our clients make better business decisions.

We start by analyzing purchase behavior data to see the impact of different reward offers. Then we make recommendations to help you optimize results and get the best ROI.


How is your program really performing? Group O delivers deep visibility with fingertip access to detailed business intelligence. We’ll provide both operational reports to measure your program’s pulse, as well as business analytics that measure effectiveness, merchant trends, customer insights, bottom-line results and more.